Strategic Marketing Services (SMS) is celebrating its 35th Anniversary this year—just in time to join the festivities for the University of Northern Iowa’s 150th year celebration and Homecoming 2025! 

12-2 p.m. Barn Happy SMS alumni gathering
Gather for this special milestone as we honor the legacy of SMS and the amazing students who helped shape it! Reconnect and share memories with fellow Strategic Marketing Services alumni. Food and beverages provided!

2-3 p.m. BCS Building tour
Come celebrate the impact of your work with us by taking a tour of the Business and Community Services building!

Continue the celebration by enjoying a weekend full of exciting Homecoming activities like the Homecoming Bash and Sesquicentennial Kick-off, the Homecoming Parade, the football game and more!

In addition to the celebration, we’d love to hear where life has taken you! Please take a few minutes to share with us when you RSVP.