Strategic Marketing Services (SMS) is celebrating its 35th Anniversary this year—just in time to join the festivities for the University of Northern Iowa’s 150th year celebration and Homecoming 2025! Please note the time and location for this event has changed:

The alumni gathering will now take place from 12:30–2:30 p.m. at the
BCS Building (8120 Jennings Dr.)  
Food and beverage provided!
Building tours will be available.

Continue the celebration by enjoying a weekend full of exciting Homecoming activities like the Homecoming Bash and Sesquicentennial Kick-off, the Homecoming Parade, the football game and more!

In addition to the celebration, we’d love to hear where life has taken you! Please take a few minutes to share with us when you RSVP.